Instill Trust:

Trust is a precious yet fragile thing. It’s very easy to lose and extremely difficult to regain. Right now, many people distrust the media, election results, the media, the justice system and major corporations. Customers are looking for someone they can trust. Your business, like it or not, is expected to be that safe haven. To build trust with new costumers, you need to be consistent. Show your clients that they can trust your business every single time. Just make sure your staff is on board.

Provide excellent customer service:

Make it simple for customers to let you know if there’s an issue. Today, more than ever, it is easy to communicate with your customers through your website, by phone, on social media or through the good ole fashioned mail, to let your customers know you welcome feedback that allows them to tell you what your company does great and identifies areas where you can improve.

Own up to mistakes:

Everyone makes mistakes. It’s how you handle them that your customers determine whether they will come back or not to do business with you again. If your business has increased, it’s normal to make a few mistakes while your grow. The key is to quickly tell your customers, and let them know what you’re doing to fix those errors in the future. This shows how much you care about their business and that you want to continue servicing them. Don’t give up on customers who leave your website before purchasing your product. Solve a customer complaint and turn them into loyal customers. 95% of unsatisfied customers will return to a company if the company manages to solve the issue in a satisfactory way, so be proactive!

Create a reward or referral program:

The best advertising is word of mouth, give your customers (and employees) a reason to recommend your company to their family and friends. You can provide discounts, upgrades, bonus products or cash, rewarding for their repeat business and positive recommendation is a win-win for them and for you. The key to creating loyalty customers is understanding why customers use them. It’s important to give loyal customers a head start. Participants are twice as likely to finish loyalty cards when they are automatically put into those programs as soon as they sign up.

Be visible in the community:

Giving back to the community that patronizes your business helps establish and solidify relationships, builds brand awareness and supports a healthy economic foundation in your neighborhood. Partnering with charitable organizations, sponsoring events and hosting events that benefit members of your community are great ways to show that your business is as invested in local citizens as they are in your business. Plus, it is a great thing to do.

Don’t sell educate:New Title

The last thing you want to do is leave your customers to fend for themselves after they’ve signed up. It’s crucial to offer resources that make it easy for new customers to learn how to use your product.

There are quite a few ways to educate your customers on how to use your product:

Offer in-product onboarding with tips and tutorials designed to help new customers get started.

Send a series of lifecycle emails designed to guide new customers through the process of learning how to use your product.



Provide individual training sessions with customer service, sales, or an onboarding specialist.